ZEROVISION ALARM
There are many activities that require good vision to be carried out, stealing is one of them.
"What you can't see, you can't steal" is a graphic campaign to launch ZeroVision, Securitas Direct's anti-theft smoke alarm capable of overriding the main tool that all thieves share, their eyes.
In this way, both the impediment and therefore the deterrence, are 100% effective.
You can't steal what you can't see. The New ZeroVision Smoke Alarm is able to prevent theft in seconds.
A campaign where the protagonist were thieves
Securitas Direct put the thief at the center of communication. The ZeroVision alarm is a detection system that directly affects the thief and what better way to communicate it than by demonstrating it.
You can't steal what you can't see. The New ZeroVision Smoke Alarm is able to prevent theft in seconds.
The value of the demonstration
We recreate during an entire day of photographic shooting an atmosphere of zero visibility, faithfully recreating how the product works.
You can't steal what you can't see. The New ZeroVision Smoke Alarm is able to prevent theft in seconds.
KNOW HOW IT WORKS
Securitas Direct was able to demonstrate the results of their product in a campaign before their customers hired it. At a glance he demonstrated how his product worked without having to explain too much, just look at it.
