CHAMPION THE MATCH
Heineken’s integrated campaign as an official sponsor of the UEFA Champions League.
Heineken covered Madrid and the media with graphics showcasing headlines referring to specific matches and moments of the competition, to share them with all the fans and cheer our teams in the only way Heineken knows how to do.
messages for an entire city
Throughout the competition, Madrid and Barcelona were filled with reactive messages to enjoy the best football club championship in the world. Heineken appealed to the messages with information about the city, football ,and football fans.
adapted and personalized messages in the press
Heineken created different messages that appealed to the articles and content of football matches in the most important sports newspaper in Spain.
The trophy was closer than ever
Heineken gave people the opportunity to be closer than ever to the trophy. The UEFA Champions League Cup was on a tour in the most important cities in Spain.
