On the occasion of the 35th anniversary of Telepizza in Spain, the brand's branding was relaunched and the recipe for its pizzas was improved. A total change for one of the most emblematic and beloved companies on the Spanish scene.

The quality of Telepizza's main ingredients such as flour, tomato, and cheese was one of the main axes of this new era.

For this relaunch of the brand, its main assets were recovered, such as its famous pizza maker and its unforgettable slogan “The secret is in the dough.” In addition, the packaging, colors, fonts, photographic style... were redesigned.