About Me

b. 1986, HK.

 
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I studied Advertising and I specialized in Creativity. Since then, I have worked in various advertising agencies in Madrid as a Creative & Art Director. (El Laboratorio / FCB Madrid / VCCP Madrid / Gyro:Madrid / DDB Spain / Welink)

I’m currently Creative Director in Welink. For over 10 years, I have done creative work for multiple clients such as Heineken, UNICEF, Banco Sabadell, Phillip Morris, Microsoft, Ron Barceló, Hendrick´s Gin, HP,… among many others. While working in the advertising industry, I have also worked on creative personal projects and teaching creativity at the advertising school The Atomic Garden. 

I have always been passionate about crafting concepts and ideas to solve communication challenges. I believe in creating ideas with a holistic vision and with a global approach to building relevant brands for our society. I work hard to create ideas that will move people forward. 

I consider myself a methodical Art Director with special attention to detail. I’m constantly researching the latest trends and artistic methodologies and always looking to discover emerging artists around the world.

 

CLIENTs:

Heineken
Unicef
Banco Sabadell
Microsoft
Ron Barceló
+ más



AWARDS:


EL SOL

Gold Sol - Media - Social Media / Tweet Cover Fest / Heineken

Digital Shortlist - Online Film / Who’s your father? / Marca

 

CDEC / CLUB DE CREATIVOS

Best Creative use of Instagram - Prize to the excellence in Heineken's Instagram Channel in Spain

 

PREMIOS EFICACIA

Shortlist / Best Original and Disruptive Strategy / Lo fimo / Banco Sabadell

Shortlist / Best Brand, Service and Product Campaign Launch / Lo firmo / Banco Sabadell

Shortlist - Best NGO Campaign - World Cancer Day - Acuerdo contra el cancer / AECC. Contra el Cáncer

 

EL CHUPETE

Gold Best Print - Nonprofit Public Service / Por todos mis compañeros / Unicef

Gold Best Film Production / Por todos mis compañeros / Unicef

Gold Best Cinema and TV film / Por todos mis compañeros / Unicef

 

BEST AWARDS

Silver - Best Digital and Social / Tweet Cover Fest / Heineken

 

PUBLIFESTIVAL

Gold - Best Social Value on TV Spot / Por todos mis compañeros / Unicef

Gold - Best Strategy in Advertising Campaign / Por todos mis compañeros / Unicef

Gold - Special award to the advertiser with the best social value / Por todos mis compañeros / Unicef

Gold - Special award to the agency with the best social value / Por todos mis compañeros / Unicef

 

Festival tocados por la publicidad xix

Gold - Mejor Campaña Social / Por todos mis compañeros / Unicef

 

EL OJO DE IBEROAMÉRICA

Mobile Shortlist - Mobile Content / Tweet Cover Fest / Heineken

 

INSPIRATIONAL AWARDS

Viral Video Shortlist - El Agua del Clásico / bwin

 

LOVIE AWARDS

Shortlist Online Advertising Social Media Campaign

Shortlist Advertising Mobile Experiential

 

Recognitions

Bronze / One Eyeland Photography Awards 2018 - Securitas Direct / Zerovision

Lux Bronze Prize Spain - Securitas Direct / Zerovision

Archive magazine selection - Securitas Direct / Zerovision

Clio Awards Selection - Spain’s Most Shared Ads of 2015 / Tweet Cover Fest / Heineken

Anuncios - Anuncios’ prize in advertising print / Con cada copia el malo se hace más fuerte / Cinemanía

Top Ten Leaderboard Google - Advertising ranking of most viewed advertising in Youtube / Hendrick´s Gin

Twitter - Best use of Vine - Twitter Business / Tweet Cover Fest / Heineken


+ MORE

Participation in the expo "Typomad_12" at Typo_mad fest 2012. (di_mad / central del diseño / Matadero Madrid)

Universidad Francisco de Vitoria’s speaker - Digital Marketing and Advertising Trends / First Student' s Encounter of Advertising at Universidad Francisco de Vitoria.

Rush Festival for Student’s Creativity - RUSH Jury / 2018 Edition / 2019 Edition