WHO IS YOUR FATHER?
What if your father wasn’t your only father??
According to the British Medical Journal after a successful sports event, the birthrate increases up to 16%, unleashing a baby boom effect.
Therefore football successes increase something more than just the passion amongst its fans and a lot of children grow up without knowing that their real parents were not the only responsible for them to be here today.
An authentic “Baby Goal” that turns a lot of players into football fathers.
On father’s day, Marca wanted to allow its readers to find out who their football fathers are.
For that they created a website, where the user only had to introduce his birthdate and the favorite team of his father and Marca cleared up their doubts forever, telling them which player was their football father and why.
A campaign to foster loyalty and attract new users, that funnily and originally created a database that covered up to 60 years of football. Because which fan has never dreamed of having a football father?
a data base with 60 years of football information
More than 22.500 football matches analyzed, more than 838 great events
When entering the web users can be able to find out their football father. Just with their birthdate and the favorite football team of their fathers, the inquiry is done.
Marca thanks to its database that gathers up 60 years of football, returns the users the title page of the day they were conceived and a birth certificate that proves which player is their father.
More than 250.000 visualizations in Marca social media channels, more than 54.000 visits to the web, more than 13.500 searcher on the web, 8.500 newly found fathers
Users can download the Marca front page of their conception date and their paternity certificate, proving on their social networks that they are children of football.
MEDIA COVERAGE
The campaign was spread by a large number of media.
