HIPOTECA CON TODO
Banco Sabadell launched the “Mortgage with everything” campaign to highlight everything its mortgages offer. On the one hand, the agility that anyone needs when they have found their new home and are looking for financing. On the other hand, specialists who explain everything to you for a decision without doubts.
For her, the creative idea of the campaign personifies this duality in the figure of Quim and Joaquim Gutierrez, the same person who seeks the speed of a digital bank but the commitment and understanding of an expert bank. Played by the famous Spanish actor Quim Gutierrez.
“For us, it is very important to offer our clients a mortgage and a service in line with this vital moment and their needs”
A CAMPAIGN that works on a duality to communicate the two main advantages of Banco Sabadell mortgages.
A duality that is answered in a single mortgage, the mortgage with everything. With the agility of online banking that Quim needs. And with the specialists of an expert bank, for Joaquim.
The ENTIRE campaign is executed through the concept of duality.
“We have built a real value proposition for them and consistent with what we are, an online bank and an expert bank.”
A campaign that easily creates an identification with it because we are all a little bit Quim and Joaquim. We need to move into a new home as soon as possible, but we need to fully understand what we are signing.
MEDIA COVERAGE
The campaign was spread by a large number of media.
