POR TODOS MIS COMPAÑEROS
“Por todos mis compañeros” is the first social movement starring children.
A challenge to raise awareness and lead a conversation about children and their rights with the objective of increasing UNICEF members and raise funds to make things happen.
“UNICEF’s advertising campaign to demand the same rights of all children in the world”
A campaign with the challenge of helping to change the rules of a game that is not child's play.
“An act of kindness for friends by the first one to be saved.”
Through a gesture and a common cry, we appeal to nostalgia to awaken our spirit of salvation.
Rescuing a powerful insight into a common Spanish game like the game of hiding and seek.
“#PorTodosMisCompañeros collect in one sentence everything to define UNICEF as the NGO for the defense of children’s rights”
“UNICEF demands changing the rules of the game to guarantee children’s rights”
A motto that became a rallying cry and a gesture that championed the work of UNICEF
Celebrities joined the movement in defense of the rights of millions of children. Many celebrities were part of the movement around the world, such as Sergio Ramos, Marc Márquez, Pau Gasol...
The campaign impacted people considering their affinity for the different human causes with which UNICEF works.
“A child in Spain wins the game and saves his friends from danger around the world, victims of hunger, war, or migration.”
The audience was segmented and they were impacted with different formats and channels depending on when they saw the campaign.
Through portodosmiscompañeros.com people can contribute their financial contribution and become members. The website contained information about all the solidarity projects in which UNICEF works.
MEDIA COVERAGE
The campaign was spread by a large number of media.
