THE WATER OF THE CLASSIC

The water of the classic is an online campaign for bwin, one of the largest sport betting houses in the world, to announce the arrival of the most important football match in the world between Real Madrid C.F and F.C Barcelona.

To increase the excitement of the match, as the bets used to do, bwin bottled water from the most emblematic water fountains where Real Madrid C.F and F.C Barcelona celebrate their triumphs, Cibeles and Canaletas. In this way, his football fans could take a glory bath to celebrate the victory in El Clásico match, no matter where they were.

“Madrid and Barcelona will have their own celebration water for their football fans”

— Eurosport

Cibeles and Canaletas fountains

Two memorable spaces in the city of Madrid and Barcelona where Real Madrid C.F and F.C Barcelona celebrates every football trophy they won.

Celebration and provocation between football fans as insights of the campaign

To follow the action, there were several digital films to stimulate and increase participation in the campaign through social media.

Each film showcases the product’s features, magical abilities, and how it works with a humorous tone of voice.

VISCA BARCA

Change F.C Barcelona’s most iconic anthem to Real Madrid’s anthem.

TRADItion’s reverse

Convert one of the most important traditions of the city of Barcelona (San Jordi - giving a rose and a book on april 23rd) into one of the most typical dishes of Madrid (El Cocido).