ACUERDO CONTRA EL CÁNCER

For World Cancer Day, Asociación Española Contra El Cancer (AECC) created a social movement in which they asked people to join an agreement to fight against cancer disease.

One of the biggest problems to be agreed in Spain is that Spanish society is polarized more than ever. The pandemic, the lockdown, the lack of agreement between politics, and the confrontation of people against the government and the institutions contributed to polarizing the society.

AECC knew that if Spaniards put all their effort to fight together and separate the differences that divide them for one day, there will be more possibilities to achieve better solutions to bigger problems.

#AcuerdoContraElCancer born to move forward together against Cancer because 1 of 3 people in Spain will have the disease during their life.

During the Covid 19 health crisis, cancer patients have been one of the most vulnerable people in Spain.

CAUSE

AECC needed the support of everyone to fight against cancer. They asked people to let apart their differences and to join their forces just for one day to fight against one of the worst enemies ever.

PURPOSE

AECC showed people that it is right to be different but with Cancer, people have to have the same purpose because the fight against Cancer is the fight for everyone.

content

Through the digital channels, people discovered the realities behind cancer disease. AECC showed people some of the most difficult situations to face cancer during the pandemic such as poverty, mental health diseases, lack of investigation...

People joined the movement through a web platform. This content hub gave people the opportunity to discover the different problems behind cancer disease.

SUPPORTERS

Celebrities joined the movement and they spread the message through their social media channels. They also collaborated with the AECC during the campaign for help to know #AcuerdoContraElCancer to the most number of people.

MEDIA COVERAGE

The campaign was spread by a large number of media.