LO FIRMO
After more than 20 years, Banco Sabadell decided to change its communication by focusing on its products and services.
This new launch was very important for them because they needed to modernize their image without losing all their background as one of the most important brands with some of the most successful campaigns in Spain.
“Our purpose with “Lo Firmo” is to make the mortgage easy to understand for the consumer thanks to all our experience as a bank”
The purpose of understanding the mortgage before talking about its price
Understand the mortgage with Banco Sabadell, contract it with the bank of your choice
Through a very strong visual key "a signature before a camera" Banco Sabadell demonstrates that you can take out a mortgage by understanding the entire process behind it.
Banco Sadadell spread the message of easily understanding the mortgage in the digital environment. Sabell's specialists in an easy and warm way teach customers the keys to understanding the entire process of contracting a mortgage, even if people decide to contract it with any other competing bank.
PLATFORM
The bank specialist were the stars of the content videos.
Without losing the legacy of Sabadell, the new campaign can achieve the goal of bringing banking closer to the real concerns of customers.
MEDIA COVERAGE
The campaign was spread by a large number of media.